Kings for U™ Program FAQs

What are the benefits of enrolling into Kings for U™ Program? How do I sign up?

Becoming a Kings for U™ Program Member is free and easy.  As a Kings for U™ Program Member, you will get access to Member pricing.

Why do I have to register for Kings for U™ Program account?

Registering makes it easier to save on the items you already love to buy by getting access to Member pricing.

What if I don’t have an email address?

A valid mobile phone number and email address is required for Kings for U™ Program participation.  

Do I have to pay a membership fee?

No, participation in Kings for U™ Program is free.

Need help? How do I contact Customer Service Center?

To contact us, use our online form or call us toll free at 1-877-258-2799.

Why do I get the message “You already have an account” when trying to register?

You will get this message when the system finds an existing account with the phone number or email address you entered. In that case, you can use the "Sign In" link instead of registering. If you forgot your password, you can try the "Forgot Password" link to have it reset. If you are still experiencing problems, contact our Customer Service Center toll free line at 1-877-258-2799.

How do I update my Kings for U™ Program account information?

To update your Kings for U™ Program account information, please go to the My Account section on the website or contact our Customer Service Center toll free line at 1-877-258-2799.

We use two accounts in my house. How does the Kings for U™ Program work for us?

Multiple Kings for U™ Program accounts can be linked together to create a household. If you want to link or unlink your Kings for U™ Program accounts, please contact our Customer Service Center toll free line at 1-877-258-2799.

Effective Date:  12/7/2021


Kings for U™ program is a free customer loyalty program offered by Albertson Companies’ grocery banner Kings Food Markets (“Program”) that allows the participants of the Program (“Program Members” or individually, “Program Member”) to receive promotional emails and qualify for a special offer. No purchase is required to become a Program Member. As used in these Terms and Conditions, references to “grocery banners” or “grocery banner stores” include the following: Albertsons, Jewel-Osco, Acme, Carrs, Shaws, Star Market, Safeway, Andronico’s, Vons, Pavilions, Randalls, Kings Food Markets, Balducci’s, and Tom Thumb.

The Kings for U™ Program terms and conditions set forth herein (“Terms and Conditions”) together with our Terms of Use and Privacy Policy govern your participation and use of the Program.  We, in our sole discretion, may restrict, suspend, amend, extend, or otherwise alter these Terms and Conditions at any time and without prior notice.  As we may update these Terms and Conditions from time to time, we encourage you to review these Terms and Conditions each time you use the Program. By enrolling in, using or continuing to use the Program, you accept and agree to be bound by these Terms and Conditions and our Terms of Use.



To participate in the Kings for U™ Program and to become a Program Member, you must create an account. To create an account, register online at or by entering your mobile phone number at the pinpad. In order to qualify for special offers (as further described below), Program Members should register their own account online by signing into their account at



Multiple Kings for U™ accounts can be linked together within a household. If you want to link or unlink your Kings for U™ accounts, please contact our Customer Service Center toll free line at 1-877-258-2799.

Using multiple accounts to exceed limits on promotions is not permitted.  If we determine that a Program Member has abused any of the Program’s privileges, fails to comply with any of these Terms and Conditions, or makes any misrepresentation to us, we may, in our sole discretion, take such actions as we deem appropriate, including, without limitation, suspending such Program Member’s privileges under the Program, and/or revoking the Program Member’s participation in the Program, in each case, with or without advance notice to such Program Member and without liability to Albertsons Companies and/or its grocery banners.



As a Program Member, you will be eligible to receive Program Member price discounts on products that are available for purchase in participating Albertsons Companies grocery banner stores. To receive these Program Member price discounts, you must use your Kings for U™ account number at checkout or the phone number that is linked to your Kings for U™ account.



We reserve the right to suspend, change, or otherwise terminate the Program at any time with prior notice. These Terms and Conditions are in addition to our Terms of Use and shall be read together as one and the same instrument; provided, that if there is a conflict between any terms set forth in these Terms and Conditions and Terms of Use, these Terms and Conditions will govern.   For the avoidance of doubt, in the event of any action, proceeding or other dispute arising from or relating to these Terms and Conditions, such dispute shall be settled in accordance with the provisions and procedures set forth in our Terms of Use.



If you have any questions about these Terms and Conditions, need to contact us about your Program account, or would like to request any additional information, please call our Customer Service Center line toll-free at (877) 505-4040, or complete this online form, or write and send a letter to the following mailing address:

Customer Service Center 
Albertsons Companies, Inc. 
M/S 10501 P.O. Box 29093 
Phoenix, AZ 85038-9093

Kings for U